Nothing Is Impossible, such is the motto of Saatchi & Saatchi is the most recognised advertising agency in the world, a creative giant. So how did two brothers with little experience endeavour to create such an iconic, creative and forward thinking brand?
In 1967, Charles Saatchi, along with Art Director Ross Cramer, founded CramerSaatchi after a few years working in an agency. By 1970, Saatchi & Saatchi had been created, with Charles inviting brother Maurice Saatchi to run the business side at only 24. Then based in London, the agency was led by creativity, going on to imagine and deliver some of the most iconic adverts of all time. Saatchi & Saatchi (in)famously represented the Tory party, with the now legendary ‘Labour Isn’t Working’ posters, as well as the debut British Airways advert and Silk Cut cigarettes. From the very early days, the brothers ensured the growth of Saatchi & Saatchi was rapid, with them both pushing constantly for new acquisitions.
The brothers left Saatchi & Saatchi in 1994, following tensions within the agency and taking with them many of their most prominent clients and staff, but not before having built an agency which now holds 130 offices in 70 Countries with over 6,500 employees. Following on from Saatchi & Saatchi, the brothers started up M&C Saatchi in 1995.
Watch the documentary here.April 18, 2016