Charles Saatchi: Knowing yourself well, would you choose you as a friend?

“What do you like most about yourself? What’s the best part of being you? What specific character trait do you want to be known for?” – Charles Saatchi

 Charles Saatchi Articles

Charles Saatchi examines the ideology of the maxim ‘Know Thyself’ in his latest column for the Evening Standard, questioning the importance of inward thinking, whether it’s ever acceptable to tell a lie and the value of phoniness.

Read the full article on The Evening Standard Online.